Embarking on an unfamiliar path in environmental graphic design, my role at GDS has been a journey of tangible progression. I have been instrumental in creating design solutions that harmonize with their surroundings, resulting in shop drawings and production-ready artwork that tell a story and direct an experience. My adept coordination with project management ensures that each signage system not only serves its purpose but also contributes to the environment's overall narrative.

On my own initiative, I tackled the online retail aspect of our business, setting my sights on the complexities of Amazon's marketplace. This self-directed venture led me through comprehensive research and strategy development, culminating in the creation and execution of a full cycle: from conceptualization and production to advertisement and successful market penetration. This endeavor has not only expanded our digital footprint but also underscored the importance of a proactive approach in the competitive landscape of e-commerce.