Stony Brook Quidditch
Brand Identity, Jersey Design (2018)
Brands try to put everything into their logos to show the entire identity of a company. However, the company Viceland has made a statement saying that the content a company provides is more important than the visual identity. Viceland has been a company that I always had a keen interest towards because of their own unusual way of advertising their identity. For this reason, it lead me to choosing this company to translate into my own rendition. Their identity has a modern style that has been formed to focus on a younger audience which I used to inspire my piece.
